Social Media Secret – Make a Friend, Not a Sucker

The last thing someone wants is to feel like is a sucker. Well, with the surge of home businesses leveraging the true power of social media marketing these days, far too many are turning what they intend to be a friend into a sucker.

What I have seen in the social media arena is people are befriending others and before you know it, they are sending their “new” friends an invite to join their home business. What really sickens the social media arena is their chance of having success through this social media begins to diminish. What should be understood is, it is not about promoting, it is about being “social”. Nowhere is it called “sales media”. It is a shame because what we are seeing these days is so-called entrepreneurs are using it for this particular (wrong) purpose. Their new friends are soon feeling like they were suckered into your friendship. Not very good!

When they accepted your friendship request, something about you interested them. Perhaps the pictures you posted in your bio or the people in your network. The good news is you are off to a great start. As a result, you have attracted them to you – job well done. However, the minute we see someone promoting their home business before they have even met you, is the minute they have just burned down the communication bridge! The better approach would be to provide your audience with value they can chew on and digest. Make it really tasty for them that they will want to stay connected with you.

Does this mean they are going to buy your product(s) or join your business opportunity? Maybe, but most likely not. What this means is they want to learn more about you and to see how true you are to what they have been drawn to. How you do this is based on the information you provide to your audience and connect with them. Imagine you created a friendship with someone and they like what they have seen thus far.

They decide to reach out to you, but only you NEVER connect back with them. Sorry friend – you just burned that bridge again. Whenever I am working with anyone in the social media realm, I am always thinking about what my audience wants. I am NOT thinking of what I want, which is what most do. I am putting value out to the world for those that are interested in what I am talking about.

You will make far more friends doing these two very important things in social media.
1. Provide value
2. Build relationships

An example of how you can provide value is, if you discovered an unique way to bring traffic to your website, then you share that message with your audience letting them know how they can review that information. That is information they would love to get their hands on. Therefore, making it an irresistible offer they simply cannot refuse. By providing them with your successful experience, you are putting it out there for your target audience to really connect with you and understand who you are.

If we are to elaborate on providing value, your end goal is to build relationships. You have simply put your value out there and now others want more. They want to connect with you. The time a connection has been made between the two parties is when it is best for the home business owner to create a dialog which demonstrates how you are genuinely interesting in helping people you come in contact with.

Let us use the example where you have a Friday night date with a person of your dreams. Do you think talking all about you and your ex is building a relationship? Do you think they would want to go out with you again? Or, do you think actively engaging yourself in conversation with them by asking them non-drilling questions about them and listening to their answers is building a relationship? Which is the better option?

By listening and actively engaging yourself in the conversation, you will have begun the building a relationship process. It is a very natural process. When it goes to working with anyone after a connection has been made, you play the role of asking (non-drilling) questions about the other person and truly listening to them. This is what making friends is all about. Someone you have built an ongoing relationship with because of the value you provide and your uniqueness, attracts those like minded people to you because of your approach.

They are attracted to what you do, how you do it, and why you do it. They are drawn to you! When making a connection in social media, remember my example about dating. This is how you make friend in social media, not a sucker.

How to Nail Social Media for ECommerce

Your Guide to eCommerce Social Media Marketing

Having a presence on social media is essential to building and growing brand awareness, driving traffic to your website and increasing leads and sales.

But your accounts aren’t just platforms for sharing content and engaging with visitors to accomplish those goals. From Facebook to Instagram, social media can be a powerful way to market your products and services to your followers.

Canadians are big social media users. A 2019 report found that 75% of women and 62% of men use it daily. And according to PayPal’s Social Commerce Trend Study, 47% of Canadian users are shopping on social networks, spending an average of $77 per month.

But despite these statistics, many small business owners still don’t understand the value of using these popular platforms to sell. That’s why I created this guide: to not only help you understand how important eCommerce social media marketing is, but to give you actionable tips to drive traffic, leads and sales.

Organic Social Selling

First, it’s important to understand that there’s a difference between social selling, using paid ads and actually using a platform as a marketplace.

Social selling means you’re organically connecting with sales prospects and nurture relationships to hopefully convert them into customers. It’s about building relationships and credibility naturally by getting to know your potential customers.

You can do this by asking them engaging questions, answering their questions quickly and always responding to comments or complaints. The more trust and loyalty you build, the better your odds of converting a follower into a paying customer.

For example, one of our clients, Rose Marie Swanson, asks engaging questions to connect with her audience.

Selling on a Social Media Marketplace

Actually selling within a platform or marketplace, however, is a little different. It means utilizing the platform’s selling capabilities to actively market your products. Here are two examples.

Facebook Shops

If you have a Facebook business Page, you can use Facebook Shops. This new feature lets you add products, organize them into different categories, communicate with customers and see data around things like views and clicks.

And because Facebook owns Instagram, customers can also access your store on IG. People can find your Facebook Shops on your business Facebook Page or Instagram profile, or via Facebook ads or Stories.

READ: Selling on Social Media Without Driving People Away

Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they’re already your target group.

However, people can be resistant to selling on these platforms. You really have to approach this the right way or you could alienate your audience, causing them to unfollow or unlike you because they expect a two-way conversation and engaging content, not to be marketed to.

Read more on our website.

Shoppable Instagram Posts

Canada got this cool functionality in 2018, which enables businesses to tag brands and products in their organic Instagram posts. Your audience can tap it to see more details, and then click to buy the product.

To take advantage of this feature, you’ll need to set up an Instagram Business account. And, your business profile must be connected to a Facebook catalog.

Using Paid Ads

In addition to social selling and selling on a marketplace, you can also utilize ads to drive traffic to your account page or website.

Depending on the type of small business you have, you may choose to run paid ads on:

• Facebook

• Twitter

• LinkedIn

• Instagram

• Google Ads/display ads on the Google Display Network

• YouTube (and in-video ad placements)

Keep in mind that you don’t have to stick to static images when it comes to using these paid advertising options. When using social media marketing for eCommerce, you can integrate videos into your ads to make them more engaging.

Within each platform there may be multiple ad options. For example, on Facebook you can choose from carousel ads, slideshow ads, collection ads, Messenger ads…

One example is Canadian grocer who combines social selling (offering valuable info) with product marketing in their Facebook ads.

It can be challenging to not only understand all the ad formats, but also to set up and manage accounts and budgets. That’s why it often makes sense to hire a professional marketing company for your small business.

No matter why you’re considering social media for eCommerce, it’s essential to put in the time and effort to ensure your communications are not only engaging, but empathetic. Learn more about using empathetic marketing on our website.

I hope my eCommerce social media marketing guide has given you some inspiration to effectively sell your products and services!

To your business success,